As a significant financial services provider, Barclays’ stakeholders demand breadth and depth in their disclosures. Against this backdrop of scrutiny – especially on the bank’s social contribution – and with a new CEO, Barclays needed to communicate its investment case, strategy and company direction.
We helped Barclays create a report that positioned the company as distinctive, relevant and empathetic by underlining its positive impact on society and the strength of its investment proposition.
We focused on the core idea of Barclays and its customers being partners in growth and change. We told stories of successful partnerships, bringing together colleagues and business partners against a dynamic 3D rendering of the ‘Growing Together’ message.
Our practical and relevant positioning of Barclays through an engaging and accessible narrative has established the Annual Report as the keystone of Barclays’ suite of disclosures.