EY is committed to creating value for all its stakeholders and building a better working world. What if we could distil ‘why’ and ‘how’ into an asset that can turn audiences into advocates?
EY needed to ‘simplify the complex’ and develop the firm’s first Purpose-to-Value story. The process required innovative thinking from EY. Our partnership created a programme of foundational strategic sessions with the Chairman and Senior Management. We considered strategic messaging, narrative structure and content requirements, leading to a meticulously iterative development process.
EY’s UK Impact Report sets a high bar and represents a leading example in the firm’s global peer group.
The document expresses the company’s authentic voice and powers earned and paid media in the audience’s journey from awareness, to understanding, to advocacy.