There is an increased need for researchers to deliver results at speed in the same way vaccines were delivered for COVID-19. But how do you rally scientists around a single source platform for biomedical data?
The idea of Syntropy is the bringing together of the greatest minds and institutions to advance scientific research toward improving human lives. This idea is communicated using the analogy of a collective piece of music. A group of musicians working in isolation to produce sounds for their part of a composition.
A composition only makes sense when each individual sound comes together in perfect harmony.
We created a film for the hard launch of Syntropy with an initial screening at the HealthTech conference in May 2022. The film marked a significant shift in approach for its audience and help reinforce the message that Syntropy was an industry game changer.