Hogarth Davies Lloyd

Creating a digital first brand

HDL Rebrand
Hogarth Davies Lloyd


As an established financial services recruiter with 27 years in the industry, Hogarth Davies Lloyd needed a brand update and modern website to reflect their global presence and growth ambitions.


Hogarth Davies Lloyd partner with their clients to reveal true talent and facilitate meaningful connections. Using negative space of the letters H, D and L, we created a modern logo to accompany a bold and impactful wordmark. Motion is at the heart of the design language for the website, with abstract footage and animation woven throughout the site. Team bios are enhanced with moving portraits, offering an insight into the personalities behind the brand.


The final site is a reflection of the values at the core of the brand; trust, expertise and a tailored approach to the art of search. Video and animation successfully emphasises the global nature of the company, the diversity of its team and the heritage behind the brand.

Visit the HDL website at: https://hogarthdavieslloyd.com